Peter’s career in healthcare market research dates back to 1989 when he joined what was Isis Research after arriving from his native New Zealand. He made his way through various roles before becoming the managing director of Synovate’s (now Ipsos) global healthcare fieldwork business, eventually leaving to team up with Sarah to form Adept Field.

Peter loves nothing more than spending time with his wife and three kids. He loves to keep active and has a passion for surfing and skiing, along with being an avid All Blacks fan.