Navigating Fieldwork with HCPs during the Coronavirus Pandemic
Feasibility:
During Q1 2020 we’ve successfully completed more than 50 projects with HCPs, Patients & Care-givers
– 50+ Conditions
~1000 Completed interviews
– Across more than 20 countries
Majority of HCPs and Patients still very happy to participate in market research.
Avoid those on the front line where possible: Intensive Care Specialists & Nurses, Pulmonologists, ID Specialists, Anaesthetists, Emergency Medicine, Procurement/ Purchasers
Key changes & consideration over coming months:
- Respondents strong preference for TDIs or Online methodologies
- All F2F IDIs and FGs now on virtual platforms
- Utilising various online video-conferencing platforms (Zoom/ Civicom/ InterVu)
- Mobile Ethnographies
- Online diaries and bulletin boards
- Recruitment timing & Moderator Flexibility
- Factor in 2 weeks longer than average to field timings
- Allow a small Increase in honoraria to encourage participation
- Tailor design – Keep concise and focused on business critical where possible
The Adept Difference
- Utilise our network of locally based recruiters and moderators
- Advice on what’s happening on the ground in real time
- Trusted relationships with doctors, professional connections managed personally and with sensitivity
- Targeting only those who will be relevant to research